Where great minds meet
Ad Lounge creates unexpected industry events that surprise, and that help marketers and agencies stay head of the curve, stay connected. I worked directly with the CEO to figure out the goals, scope, and constraints of the website.
The original website has proven that it needs redesign, starting from the UX point. It needs to develop a unified powerful visual identity that can accommodate individual event sub-brands. Also, the website needs a makeover to make it mobile-friendly.
The Information Architecture
User flows were created to lay down the basic for what a user can do. Here, take one featured event as an example - Next Gen Dinner Series, which provides students a free evening of networking over a classy dinner with leading industry executives. There are two main users: an ambitious student of advertising who's on the verge of graduating and an industry leader who is looking to meet brand new talent in the marketing and advertising industry.
↑ User Flow (User: an ambitious student)
( View Sitemap )
↑ Responsive wireframe for Next Gen Dinner Series Apply Page
I designed a grid and a number of templates to create a clear and consistent UI across a range of devices from desktop to mobile.
↑ Events Page showcasing all the event series
↑ About Page (Introduction about Ad Lounge)
↑ Home Page